1994 was a breakthrough year for Osjord AS. The tools division strategy was altered to cover the entire country. This lead to a fast increasing turnover, and in 1995 the car/engine and tools division was of the same size and the turnover exceeded 80m NOK. In the autumn the company bought Åsensenteret and the property 11 Auglendsmyrå. During 1996 the operations were restructured and adjusted to different activities. In January 1997 the car/engine division moved to Åsensenteret, and the new business was named Osjord Åsen AS. This also entailed a complete change of the entire company structure.
The holding company Osjord Holding AS was established, and the complete enterprise consisted of 4 companies, 3 in addition to Osjord Holding AS. These were Osjord AS, Osjord Industrivarer AS and Osjord Åsen AS.
With effect from 01.01.2000 Ivar Gundersen took over all shares in Osjord Holding AS and with effect from the same year all property development was shifted to a new property company: Mariann AS. Osjord Holding AS are now solely concentrating on running the companies Osjord AS, Osjord Industrivarer AS, Osjord Åsen AS and Osjord Support AS.
The years 2000 and 2001 were profitable and exciting years for the group. Not least because a new and important choice of direction was made during the autumn of 2001. In the future Osjord Gruppen will concentrate purely on tools related products. 60% of Osjord Åsen AS was sold to its management, and is no longer part of Osjord Gruppen.
The history of Osjord AS and Osjord Åsen AS dates back to 1949. The company was founded by Gunnar Osjord. He was born on January 16th 1908. He was married to Kirsten, and they had three children together: Gunnar, Ragnhild and Turid.
His car/motoring career started before the war, when he worked as a mechanic in Germany. He stayed there from 1934 to 1936. When Norway got going again after the war, Gunnar Osjord was one of the founders of Jakobsen and Osjord, a sales and repair firm. This later changed to Motorcraft AS. They represented the carmakers Plymouth and Chrysler.