1969 - 1993

1969 - 1993

In 1969 the firm was given a sole retailer agreement with Bosch electric tools, and in 1971 they introduced Eberspächer petrol heaters. A turnover of 5m NOK was achieved in 1973. In 1974 the firm was turned into the limited company G. Osjord Diesel Elektro AS. At this point the firm had existed for 25 years. Blaupunkt was included in the assortment in 1975. In 1976 the company moved to modern premises in Åsen, the same building Osjord Åsen AS operates from at present. A 10m NOK turnover was reached. 1977 was the first full business year where the firm had its own EDB system. 3 years later the turnover had increased to 15m NOK. In the following years the turnover increased further, and the trading area expanded to the north of Rogaland as well as the Agder counties.

In 1983 the company was split into a consumer-oriented enterprise and a wholesale enterprise. The consumer oriented one became Åsensenteret AS, and the wholesale turned into Osjord AS. Åsensenteret became one of Osjord's many customers, and in 1986 Osjord had a turnover of 50m NOK.

In 1987 Osjord AS was sold to Ivar Gundersen and Ådne Lea. At that time the business was a wholesaler of car/engine and tools products, particularly Bosch electric tools, based in the west of Norway. Suddenly there was a sharp decline in economic activity in Norway, and a number of measures had to be put into effect. The company's premises were not suitable and new ones were built. These were moved into in 1988/1989. After stabilising the company, a new course of direction was staked out. Much effort was put into distribution to the petrol station market, garages, and last but not least a strategic decision was made to build up a tool division with a larger and improved product selection.
The turnover increased rapidly during the following years, and a near continuous refurbishing and extending of the present premises was necessary. The turnover reached a peak in 1991-1992, and the company had an extremely good working relationship with the oil companies. At the same time the turnover in the tools division increased, and new agencies were added.

The history behind Osjord Gruppen

The history of Osjord AS and Osjord Åsen AS dates back to 1949. The company was founded by Gunnar Osjord. He was born on January 16th 1908. He was married to Kirsten, and they had three children together: Gunnar, Ragnhild and Turid.

His car/motoring career started before the war, when he worked as a mechanic in Germany. He stayed there from 1934 to 1936. When Norway got going again after the war, Gunnar Osjord was one of the founders of Jakobsen and Osjord, a sales and repair firm. This later changed to Motorcraft AS. They represented the carmakers Plymouth and Chrysler.

Catalogues, offers and price lists

Kataloger, Tilbud & Prislister
Download catalogues, offers and price lists. Use the table of contents or the Acrobat search function to find the products and product groups you are looking for.

Please contact us by phone or e-mail if you have any questions.

>> Read more